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Handcrafted, Organic & Ethically Sourced

Bean-to-Bar Chocolate

Loon Chocolate is Ethically Sourced and Organic

From Bean to Bar

At Loon Chocolate, we work with only ETHICAL TRADERS who import cacao beans from SMALL FARM GROWERS shipped to us raw. After hand sorting only the finest beans we roast, shell, and stone grind our beans for over 72 hours and blend with organic turbinado sugar and a touch of organic coco butter. We hope you enjoy our SMALL BATCH chocolate made in New Hampshire.

From Bean

To Bar

Use the left and right arrow keys to navigate between before and after photos.

"...OMG, it was the most epic hot chocolate we’ve ever had!"

-Lauren H.

"Hands down the best chocolate I've ever had! I love that it's gluten & dairy free too!"

-Kayla L.

"I have to have my Loon Chocolate EVERY DAY!"

-Bobby K.

Inspired

The Journey Begins

The journey that is Loon Chocolate started almost by chance one day as founder Scott Watson sat on the couch to peruse the offerings of Netflix when he came across a documentary that looked interesting and relevant to his interests.
A whole new world seemed unfurl itself right before his eyes and a passion then ignited. He decided to try it out for himself. Craft chocolate makers started sprouting up in cities like Nashville, San Francisco and Seattle. 
Why not Manchester, New Hampshire?!

Once a Maker always a Maker

Refining the craft

Scott started experimenting with small batches after investing in some specialized equipment. The process was simple enough but demanded the utmost precision and care. He was hooked. He started reading and watching everything he could get his hands on regarding the process of creating his own organic bean to bar chocolate bars. 
Over time, the experimentation process started to blossom and allowed for some creativity and personal touches to be implemented and injected into his batches. In a lot of ways, the craft chocolate movement reminded him of the way the craft beer once hit the scene in the mid-90’s. As the head brewer for a small, local brewery around that time, Scott saw the parallels between both products and how the public seemed to gravitate towards them because of the quality and care used to make them. 

We are official!!

The First Bar is Sold

In March of 2018, Loon Chocolate was born. Our idea of creating high quality chocolate through the shared dedication of the craft fuels the creations from our kitchen.
Loon Chocolate is all about the journey. The brand is an extension of who we all are and the different personalities that mesh with the collective goal of being the best we can be. We are proud to be a “Made in New Hampshire” company and we hope that pride is reflected in each and every bite of our chocolatey goodness when it touches the lips for anyone willing to give our product a chance!  

Starting to Grow

Becoming a NH Brand

While still primarily found at local fairs and food shows, Loon Chocolate begins partnering with a few select NH retailers to start selling our products to a more widespread audience. Feedback is amazing, and the growth starts to accelerate....

New Look

Loon 2.0

A complete rebranding of Loon Chocolate is complete! We are so grateful for the support we've received in such a short amount of time. With our growing company we gave our packaging a new look!

A Sweet Union

Laurel Hill Jams & Jellies

Rachel and David Mack from Laurel Hill Jams & Jellies are the new owners of Loon Chocolate bringing the two businesses together. Laurel Hill Jams & Jellies is a NH-based producer of small-batch jams & jellies, and this partnership will result in a perfect blend of flavors, craftsmanship, and a shared commitment to quality and sustainability.

Accelerated Growth

Expanded production facility & showroom

Loon Chocolate is now at 195 McGregor Street in Manchester NH ("Center Entrance"). The production facility & showroom is not only a great place to sample all of Loon Chocolate's products (...along with some yet-to-be released goodies!), but the showroom also features other great NH items such as Honey, Coffee, Candles, Soaps and much more! Loon Chocolate's showroom is also a licensed cafe, so you sip on your favorite expresso drink (or hot chocolate!) while you shop!

National Reach

250+ Retail Partners now selling Loon Chocolate

Loon Chocolate continues to expand throughout the US, with our products now being sold in over 27 States through over 250 retail partners!
For further expansion, Loon Chocolate is now working with a number of partners to create new & unique products, such as Lion's Mane Mushroom Bar (with Dunk's Mushrooms our of Brentwood NH) and our Maple Crunch bar in partnership with Ben's Maple Sugar out of Temple NH.