Handcrafted in NH

Bean to Bar Chocolate

At Loon Chocolate, we work with only ETHICAL TRADERS who import cacao beans from SMALL FARM GROWERS shipped to us raw. After hand sorting only the finest beans we roast, shell, and stone grind our beans for over 72 hours and blend with organic turbinado sugar and a touch of organic coco butter. We hope you enjoy our SMALL BATCH chocolate made in New Hampshire.

Fun & Delicous

Flavored Bars


The Journey Begins

The journey that is Loon Chocolate and has been for the last two and a half years, has been a wild one to say the least. 

It all started almost by chance one day as I sat on the couch to peruse the offerings of Netflix when I came across a documentary that looked interesting and relevant to my interests. I’m a bit of a self-proclaimed foodie and I love searching out the backstories that expand upon the processes of people making the very things I enjoy. Whatever it was that I happened to watch that day captivated me in a big way that started to spur some questions internally. 

In the documentary, the name of which I cannot for the life of me recall, a small coffeehouse somewhere in Southeast Asia was being featured for their unique approach they took towards their craft of making coffee. The entire process was laid out in a captivating way and only heightened when they briefly mentioned they make their own chocolate on site as well!

My internal gears started spinning with and got me thinking.

How is chocolate made?

What makes good chocolate, well…good?!

Who else is making this type of chocolate, from the bean to the bar, stateside?

Where can I get my hands on some!?

A whole new world seemed unfurl itself right before my eyes and a passion then ignited. I decided to try it out for myself. Craft chocolate makers started sprouting up in cities like Nashville, San Francisco and Seattle. 

Why not my hometown of Manchester, New Hampshire?!

Once a Maker always a Maker

Refining the craft

I started experimenting with small batches after investing in some specialized equipment. The process was simple enough but demanded the utmost precision and care. I was hooked. I started reading and watching everything I could get my hands on regarding the process of creating my own organic bean to bar chocolate bars. I studied the words and listened to the wisdoms of John Nanci from his Chocolate Alchemy fame, whom I have personally monikered “The Godfather of Craft Chocolate” for his wealth of information regarding the subject. 

Over time, the experimentation process started to blossom and allowed for some creativity and personal touches to be implemented and injected into my batches. In a lot of ways, the craft chocolate movement reminded me of the way the craft beer once hit the scene in the mid-90’s. As the head brewer for a small, local brewery around that time, I saw the parallels between both products and how the public seemed to gravitate towards them because of the quality and care used to make them. 

I can’t tell you how many times I’ve heard, “I don’t like dark beer but this is good!”. The same response occurs with chocolate frequently. It’s amazing to me how such a limited ingredient batch of chocolate could be so flavorful and without the excesses of oils, sugar and milk products within their commercial variants. Today’s chocolate can be healthy for almost any diet. There’s so many options available to obtain unique and tasty flavor profiles, it’s almost overwhelming to think of combinations not yet discovered. Couple that with the ability to be able to purchase ethically sourced cacao from around the world and the flavors they provide, I just knew this was something I needed to do. 

We are Official!

The first Bar is sold

In March of 2018, Loon Chocolate was born. My small team and I decided we needed to become a part of this wonderful, chocolate making community. Our idea of creating high quality chocolate through the shared dedication of the craft fuels the creations from our kitchen. We even got a mascot in Jackson, my rescue pup who isn’t just cute but also serves as some comic relief after some especially brutal 18 hours days! 

Loon Chocolate is all about the journey. The brand is an extension of who we all are and the different personalities that mesh with the collective goal of being the best we can be. We are proud to be a “Made in New Hampshire” company and we hope that pride is reflected in each and every bite of our chocolatey goodness when it touches the lips for anyone willing to give our product a chance!  


NH learns more about us

NH retailers start selling us more widespread

New look

Loon 2.0

We are so grateful for the support we've received in such a short amount of time. With our growing company we gave our packaging a new look!

A Sweet Union

Laurel Hill Jams & Jellies

Rachel Mack and Sara Steffensmeier, from Laurel Hill Jams & Jellies, are the new owners of Loon Chocolate and will be bringing the two businesses together. Laurel Hill Jams & Jellies is a NH-based producer of small-batch jams & jellies, and this partnership will result in a perfect blend of flavors, craftsmanship, and a shared commitment to quality and sustainability.

Give the Gift of Chocolate

Gift Cards

Gift Card

Gift Card

Give the give of premium handcrafted bean to bar chocolate with a digital Loon Chocolate Gift Card.

Learn more about the craft & tips + Tricks

Premium Chocolate Handcrafted in NH

How to Make our Cocoa Bomb

How to Make our Cocoa Bomb

The most epic hot cocoa ever Step 1 Gently place your Loon Chocolate Cocoa Bomb in a mug Step 2 Heat 8-10 oz of dairy or plant based milk Step 3 Sl...

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