Handcrafted in NH

Bean to Bar Chocolate

At Loon Chocolate, we work with only ETHICAL TRADERS who import cacao beans from SMALL FARM GROWERS shipped to us raw. After hand sorting only the finest beans we roast, shell, and stone grind our beans for over 72 hours and blend with organic turbinado sugar and a touch of organic coco butter. We hope you enjoy our SMALL BATCH chocolate made in New Hampshire.

Fun & Delicous

Flavored Bars


The Journey Begins

The journey that is Loon Chocolate started almost by chance one day as founder Scott Watson sat on the couch to peruse the offerings of Netflix when he came across a documentary that looked interesting and relevant to my interests. Whatever it was that Scott happened to watch that day captivated me in a big way that started to spur some big thoughts...

In the documentary, a small coffeehouse somewhere in Southeast Asia was being featured for their unique approach they took towards their craft of making coffee. The entire process was laid out in a captivating way and only heightened when they briefly mentioned they make their own chocolate on site as well!

Scott started thinkingg.....

How is chocolate made?

What makes good chocolate, well…good?!

Who else is making this type of chocolate, from the bean to the bar, stateside?

Where can I get my hands on some!?

A whole new world seemed unfurl itself right before his eyes and a passion then ignited. He decided to try it out for myself. Craft chocolate makers started sprouting up in cities like Nashville, San Francisco and Seattle. 

Why not in Scott's hometown of Manchester, New Hampshire?!

Once a Maker always a Maker

Refining the craft

Scott started experimenting with small batches after investing in some specialized equipment. The process was simple enough but demanded the utmost precision and care. He was hooked. He started reading and watching everything he could get his hands on regarding the process of creating his own organic bean to bar chocolate bars.

Over time, the experimentation process started to blossom and allowed for some creativity and personal touches to be implemented and injected into his batches. In a lot of ways, the craft chocolate movement reminded him of the way the craft beer once hit the scene in the mid-90’s. As the head brewer for a small, local brewery around that time, Scott saw the parallels between both products and how the public seemed to gravitate towards them because of the quality and care used to make them. 

So many times Scott heard people say “I don’t like dark beer but this is good!”. The same response occurs with chocolate frequently. It’s amazing how such a limited ingredient batch of chocolate could be so flavorful and without the excesses of oils, sugar and milk products within their commercial variants. Today’s chocolate can be healthy for almost any diet. There’s so many options available to obtain unique and tasty flavor profiles, it’s almost overwhelming to think of combinations not yet discovered.

We are Official!

The first Bar is sold

In March of 2018, Loon Chocolate was born. Our idea of creating high quality chocolate through the shared dedication of the craft fuels the creations from our kitchen.

Loon Chocolate is all about the journey. The brand is an extension of who we all are and the different personalities that mesh with the collective goal of being the best we can be. We are proud to be a “Made in New Hampshire” company and we hope that pride is reflected in each and every bite of our chocolatey goodness when it touches the lips for anyone willing to give our product a chance!  


NH learns more about us

While still primarily found at local fairs and food shows, Loon Chocolate begins partnering with a few select NH retailers to start selling our products to a more widespread audience. Feedback is amazing, and the growth starts to accelerate....

New look

Loon 2.0

A complete rebranding of Loon Chocolate is complete! We are so grateful for the support we've received in such a short amount of time. With our growing company we gave our packaging a new look!

A Sweet Union

Laurel Hill Jams & Jellies

Rachel Mack and Sara Steffensmeier, from Laurel Hill Jams & Jellies, are the new owners of Loon Chocolate and will be bringing the two businesses together. Laurel Hill Jams & Jellies is a NH-based producer of small-batch jams & jellies, and this partnership will result in a perfect blend of flavors, craftsmanship, and a shared commitment to quality and sustainability.

Expanded production & showroom

Expanded production facility & showroom

Loon Chocolate is now at 195 McGregor Street in Manchester NH ("Center Entrance"). The production facility & showroom is not only a great place to sample all of Loon Chocolate's products (...along with some yet-to-be released goodies!), but the showroom also features other great NH items such as Honey, Coffee, Candles, Soaps and much more! Loon Chocolate's showroom is also a licensed cafe, so you sip on your favorite expresso drink (or hot chocolate!) while you shop!

Continued Expansion

175+ Retail Partners now selling Loon Chocolate

Loon Chocolate continues to expand throughout the US, with our products now being sold in over 26 States through over 175 retail partners!

For further expansion, Loon Chocolate is now working with a number of partners to create new & unique products, such as Lion's Mane Mushroom Bar (with Dunk's Mushrooms our of Brentwood NH).

Give the Gift of Chocolate

Gift Cards

Gift Card

Gift Card

Give the give of premium handcrafted bean to bar chocolate with a digital Loon Chocolate Gift Card.

Learn more about the craft & tips + Tricks

Premium Chocolate Handcrafted in NH

How to Make our Cocoa Bomb

How to Make our Cocoa Bomb

The most epic hot cocoa ever Step 1 Gently place your Loon Chocolate Cocoa Bomb in a mug Step 2 Heat 8-10 oz of dairy or plant based milk Step 3 Sl...

Read more